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News .: 2003 .: 03/27/2003 - Ford Everest: Product Overview

03/27/2003 - Ford Everest: Product Overview



Source: Ford Motor Company

FORD EVEREST: PRODUCT OVERVIEW



Overview

The Everest is an exciting new Sports Utility Vehicle (SUV) from Ford that delivers priority family needs for safe, comfortable and flexible family transportation, as well as the SUV image and road presence that consumers want.

With the growing segment in SUVs, the Everest will appeal to customers who are ready to consider the purchase of a more sophisticated product - one which provides versatile usage and refined vehicle dynamics, with luxurious interior and high feature and equipment specification levels. The Everest is positioned precisely to meet the needs of this customer group while offering exceptional value for money.

The Everest is styled and engineered to fit comfortably in the Ford family of SUVs, which interestingly dates back to the "first SUV" or camper derived from a modified Model T by Henry Ford. Today, Ford has a strong heritage in SUVs that is recognized and trusted worldwide, including the Explorer, Explorer Sport, Expedition, Excursion, Explorer Sport Trac, Escape, and now Everest.

In true No Boundaries spirit, the Everest looks tough, feels robust and is just plain fun to drive.

Key Customer Benefits

Key customer benefits provided by the Everest to customers are in the following areas:

  • Best-In-Class Ride & Handling – offers confident handling & superior ride comfort and good body control)
  • Class leading dual control A/C system
  • Genuine 7-seater - spaciousness and comfort
  • Good 2nd seat functionality (foldable) and convenient egress/ingress
  • Interior luxury features and equipment levels
  • High level of Quality and Build, incorporating "craftsmanship" in design
  • User friendliness of side opening tailgate
  • Standard safety features
  • Capable of true off-road driving conditions

Key Product Strengths

  • Exterior SUV Styling - looks tough, reliable and dependable with commanding road presence
  • Interior Roominess
  • Ergonomics, seating flexibility, interior features
  • Tiered seating - a slightly higher H point for each row of seating combined with the large glass area provides all occupants with excellent visibility
  • Luggage/Cargo space and versatility
  • Quality & Craftsmanship in design
  • Ease of Entry and Exit - particularly to 2nd and 3rd row seats
  • Removable 3 rd row seat (excluding Thailand)
  • Dual Climate Control A/C System
  • Exceptional Value Package
  • Occupant Safety – including ABS brakes, seat belts for all seating positions including 3rd row seat, dual airbags
  • Vehicle Security - Anti-theft alarm and engine immobilizer
  • True Off Road Capability
  • Side hinged tailgate
  • Full width tailgate for ease of loading/unloading cargo
  • Tailgate mounted spare tire
  • Overall brake performance
  • Interior storage features and capacity
  • Powerful mid range engine performance

Exterior Design and Features

Appearance

The Everest has a "bright" front-end appearance across the full width with multi-reflector headlamps, clear combination lamps, large chrome grille, and bumper styling; these have been designed in accordance with the Ford DNA blueprint. The front end of this vehicle identifies it as unmistakably from the Ford family of vehicles.

From the side view, the Everest presents a strong image with its high ride height, balanced wheel well openings and substantial proportions below the bodyside moldings. The side steps, mudflaps and overwheel moldings provide an integrated rugged accent theme along the length of the vehicle and underline the impression that this is a well equipped, off road vehicle. In market research, participants confirmed that the Ford Everest "looks like a 4x4" should look. The smooth roofline and roof racks give a streamlined appearance, and the large tinted front and rear glass areas look modern and draw attention to the vehicle's excellent occupant visibility. The large rear side doors also indicate that this vehicle has excellent passenger ingress/egress dimensions.

The rear view reaffirms Everest as a genuine SUV with its side opening rear door and spare tire mounted on the rear door, as well as the stylish rear taillights and convenient step in the bumper which is styled to improve access to items on the roof rack.

Customers also have the flexibility to develop the appearance of their vehicle further by specifying customized Everest accessory items to create their own vehicle image to meet their individual lifestyle preferences.

Key Design Features

  • Large alloy wheels
  • Rear step bumper
  • Roof rails
  • Electric rear window defogger
  • Rear window wiper/washer
  • Chrome exterior side mirrors
  • Chrome exterior door handles
  • Rear wheelip moldings
  • Bodyside molding
  • Aluminum sidesteps
  • Rear spoiler
  • Front tow hook
  • Bodycolor front bumper
  • Tinted glass
  • Chrome front grille
  • Aero-halogen headlamps
  • Clear Combination Lamps
  • Front and rear mudflaps integrated into wheelip moldings
  • Single tone or two-tone exterior colors
  • Tailgate mounted spare tire
  • Chrome tailgate handle with integrated rear license plate, rear appliqué and rear license plate illumination
  • Back-up lamps integrated into rear bumper
  • Full width tailgate opening for ease of loading/unloading cargo

Interior Design & Features

Interior Design Concept

First impressions of the Everest interior are light, spacious, luxurious & highly-equipped with versatile seating:

  • Interior Lightness & Space has been created by adopting a two-tone interior: a light "Oyster" color for components above the beltline and darker "Storm" grey below the beltline.
  • Luxury and Comfort are immediately apparent with the use of a "Titanium" contrast color to highlight features on the Instrument panel and on the door trim, plus the extensive use of velour on the seats and door trims.
  • High Specification Features and Equipment. The Ford Everest is an exceptionally well-equipped vehicle with many small "surprise and delight" features, which illustrate a thoughtful approach to the interior design.
  • "Tiered Seating" provides a slightly higher H Point for each row of seating and combined with the large glass area, gives all occupants excellent visibility.
  • Craftsmanship which defines the concept of "subconscious harmony of design and function" seamlessly absorbed into every aspect of the vehicle’s development. It is about all the senses – not just visual – but also touch, smell and sound. As an example, the choice of materials used on the steering wheel, shift knob and park brake handle offers the same feel, grain and texture – this results in harmony of touch.

Key Design Features

  • Dual control A/C system – for optimal interior comforts, a unique dual control air-conditioning system with two additional sets of A/C vents for rear seat passengers ensures that the air-conditioning can cool the center and rear sections of the cabin quickly and efficiently without having to rely on the front Instrument Panel vents to cool the whole cabin.
  • 2 nd row seat – 50/50 double folding – a single release lever mechanism allows an easy and seamless action to continue lifting the seat forward into a "double folded" vertical position that provides easy access to the 3 rd row seat with spacious ingress/egress
  • Genuine 3 rd row seats – The 3 rd row seat back can be folded flat providing cargo space for large, bulky items. In addition, the 3 rd row seat can also be fully removed from the vehicle using simple "Unlatch and Remove" release latches at the base of the seat (excluding Thailand)
  • Individual cup holders – a total of 7 cup holders ensures that there is a cup holder for every seating position
....


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